The Hub for Swisscom’s Entertainment World
Centralsoft built blue+ into a unified entertainment hub that is fast, resilient, and designed to handle high-traffic events with ease. The platform brings together TV, cinema, news, and sports under one CMS-driven experience, empowering editors with flexible tools to manage content in multiple languages while ensuring seamless performance. The result is a scalable, marketing-first environment that delivers dynamic campaigns, interactive features, and a smooth journey for millions of Swisscom users.
blueplus.ch
Overview
blue+, launched by Swisscom, is the centerpiece of the company’s entertainment universe. It unites brands like blue TV, blue Cinema, and blue News into one seamless hub, while also serving as the gateway to sports, gaming, and special events. The platform was envisioned not just as a landing page, but as a content marketing engine one that could highlight leagues, tournaments, film releases, and promotions in a consistent, engaging way. Before blue+, Swisscom’s entertainment presence was spread across multiple channels and sites, each with its own structure and limitations. Content management was fragmented, updates required duplicated effort, and there was no single place where customers could explore the full breadth of the entertainment ecosystem. Marketing teams had little flexibility to react quickly to live events or campaigns, while editorial teams lacked the tools to adapt content in real time for Switzerland’s multilingual audience. The demand went far beyond a redesign: Swisscom needed a high-availability platform that could handle massive traffic spikes during Champions League nights, film premieres, and other live events all while meeting strict SEO and performance standards. The solution also had to support dynamic marketing components such as QR codes, e-commerce tie-ins, and promotions that could adapt instantly to user behavior. Centralsoft led the transformation by designing blue+ as a scalable, CMS-driven hub. Built on a headless architecture with static site generation and cloud functions, it combines the speed of static delivery with the flexibility of dynamic integrations. Editors now have full control over multilingual publishing, while global CDNs and failover systems ensure the platform remains resilient even at peak demand.
Problems
- High availability & performance: The platform had to maintain 99.5% uptime while meeting strict SEO and UX standards.
- Resilient content delivery: With high traffic expected during major events (e.g., Champions League), downtime was not an option.
- Multilingual experience: Required seamless, in-context language switching for Swisscom’s diverse audience.
- Dynamic marketing needs: Needed flexible tools for QR code generation, e-commerce product displays, and content tied directly to live events.
Solutions
- Scalable cloud hosting: Implemented high-availability infrastructure behind global CDNs to guarantee resilience.
- Fail-tolerant delivery: Leveraged Static Site Generation (SSG) with redundant delivery for uninterrupted uptime.
- SEO & performance: Optimized metadata, page speed, and editor control within the CMS for maximum discoverability.
- Translation workflows: Built APIs and editorial tools enabling effortless in-context language switching.
- Dynamic components: Applied JAMstack principles with cloud functions (AWS Lambda) to generate QR codes, integrate e-commerce, and serve dynamic sports and event content instantly.
Outcome & Impact
What began as a brand site became a strategic content marketing hub at the heart of Swisscom’s entertainment offering. With blue+, Swisscom now has a single platform that unifies sports, cinema, news, and promotions under one consistent, scalable experience. The transformation went beyond technical resilience. By combining static delivery with dynamic cloud functions, the platform delivers instant responsiveness while remaining highly reliable even during massive traffic surges from Champions League matches to blockbuster premieres. Customers can browse leagues, switch languages, or claim live promotions without delay, creating a frictionless user experience that strengthens trust in the brand. For Swisscom’s editorial and marketing teams, blue+ unlocked a new level of autonomy and agility. Editors can adapt content on the fly across three languages, while marketing managers can launch interactive campaigns complete with QR codes, product tie-ins, and event-driven components without developer bottlenecks. The result is faster time-to-market, greater flexibility, and a platform that mirrors the energy of live entertainment. From a business perspective, blue+ has improved SEO visibility, reduced drop-offs, and created a scalable foundation for future campaigns and expansions. Whether highlighting 24 global sports leagues or showcasing Swisscom’s cinema premieres, the hub now acts as a dynamic storefront for the entire entertainment ecosystem turning engagement into measurable impact.
99.5%+ uptime maintained during high-traffic peaks. Instant responsiveness via globally distributed static files. 3+ languages supported with seamless switch. Dynamic features like QR codes and e-commerce modules delivered in milliseconds.
Timeline
Our path to product success isn’t just about launching features, it’s about crafting meaningful solutions that make a lasting impact.
League Hub & Live Events
blue+ centralizes access to 20+ major sports leagues, including the UEFA Champions League, Europa League, Premier League, and LaLiga. Schedules, fixtures, highlights, and offers are presented in one place. Real-time data integrates with editorial storytelling so that fans always get accurate, engaging, and up-to-date information during peak matchdays.
Cross-Entertainment Discovery
The platform unifies Swisscom’s entertainment ecosystem, linking blue TV, blue Cinema, and blue News. Visitors can move seamlessly between live sports, film releases, and news stories. Dynamic modules and curated promotions highlight content across different verticals, ensuring a consistent and engaging user experience.
Campaigns & Promotions
Designed as a marketing-first hub, blue+ empowers editors with modular templates, QR code integrations, and e-commerce tools. Campaigns can be launched in minutes, tied directly to events, premieres, or sports seasons. The system adapts quickly to traffic spikes while ensuring that promotions remain visible, accessible, and interactive.
Book a free consultation & Let’s unlock your next move
